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How to Launch Your App Idea

As the Mobile industry is booming and many startup successes are emerging, there are a lot of App ideas that seem within an arm’s reach. But before you start dreaming big, there is some advisable homework one should do before approaching a mobile app developer in Toronto or your future investors/partners.

There are a lot of problems out there which need to be solved. There are also many ideas to be explored & executed. Then, how do you make sure your idea is actually viable and on the path to your desired goals?

Before you begin, it all starts with Planning. “If you fail to plan, you are planning to fail!”― Benjamin Franklin

Hence, let’s start with the question:
Why having an App Strategy is so important?

Planning, researching, analyzing & validating are the first steps to your Mobile roadmap. Seems too overwhelming? Well, let’s understand why they are important:

• You see a problem and come up with lots of ideas. From those ideas, you shortlist some, and a few more – to finally arrive at ‘The Big Idea’.
• But before you get married to ‘The Big Idea’ it is important to test & validate it, to understand if this idea already exists, if you are actually solving a unique problem that has not been solved yet or offering a better solution.
• That’s where ‘User Validation’ comes in. Understanding the user and letting them play with your idea gives great insight into whether or not there is a market for your App. But that’s not the only thing.
• It starts with an idea and grows into a business. Whether it is a social venture or a for-profit business idea, like any business, as many aspects as possible need to be considered before taking the plunge.
• Next comes ‘Growth Validation’ – What is your Revenue Strategy and how will you be able to make money to sustain & grow the business.
• Which platforms do you want to choose to reach your target audience? From iOS to Android, to Wearables, the choices are endless and constantly growing, how do you make the right choices?

It is important to understand that creating a successful App is a step-by-step journey, which involves, critical thinking, user empathy & strategic decision. Shortcuts are only in movies and well, maybe a very few exceptions, but to ensure your chances of success are higher with lesser side trails, it is important to have a plan and good advisors to help you through the process.

To deliver & implement your app ideas into powerful solutions for real world success, we are always open to hearing your ‘Big Idea’.

You can find more information by watching our previous webinar on YouTube.
The presentation is also available on SlideShare.[/vc_column_text][/vc_column][/vc_row]

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5 reasons why you need to make training fun

You might be someone who says: “I’ve tried many things, but after a couple sessions, the staff gets bored again”.

If you attended our Webinar Series on Wednesday, “The Age of Gamification in Training”, you got a good idea on how to bring more fun into your corporate training!

But if you didn’t, here’s a bit more on what Gamification is?
Gamification “is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems.”

Games can easily engage, motivate and trigger a desired behavior which can be gratified & equated with incentives & rewards. This helps the team move towards goals with a fun aspect incorporated.

1. Gamification = Learning + Progressive Incentives

If you have already implemented an App for your training sessions where your staff can take courses and exams, why not add a gamification feature to it? By turning traditional training into learning via games, you will see an increase in performance & productivity levels.

2. Set up the goals

Make sure the goals of the game are clear to your staff of app developers. Be transparent about their results and provide fast feedback so motivation stays strong.

3. Staff engaged & motivated with Business Goals & Objectives

Gamification needs to be linked to your business goals and objectives. It should engage & lead your staff to the desired results. Gamification has always been used for corporate training and more so today with the high presence of mobile technologies. Many large & small companies have started to implement these tools internally as well.

4. Millennial Generation

The current adult generation grew up playing video games. They are very familiar with game mechanisms and although they might stop playing consoles, they still play on their smartphones. Both company owners and employees that are part of this generation highly value & enjoy this new training trend.

5. It’s time to change it!

Always keep content fresh. Change the game interface, colors and dashboard. If you are using this training app more than once, make sure to enhance the user experience to keep the motivation alive and kicking!

If you are looking for new training solutions for your company, don’t forget to check TheLearnApp to see how this platform can help you and your staff be more successful.[/vc_column_text][/vc_column][/vc_row]

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From Annoyance to Instrumental – 5 tips on how to use Push Messaging

One of the most effective ways to keep your event attendees informed, updated & engaged at all times, is to implement the use of push messages into your mobile app.

Some people like it and find it useful, while others would say that it can get quite annoying & pushy. In this post, we will try not just to point out a few “annoying” push messaging practices, but most importantly, to show how to get your attendee’s attention in a relevant way.

1. Before the Event

Reminding the users before the event is a great thing. A few relevant things for this first phase would be sending out messages about directions, parking info, public transit or any updates to the schedule. Anything to help the event attendees before they get to the venue, is considered helpful.

2. Keep your messages going during the break – not during the speaking sessions!

Don’t make your attendee’s life harder! If they are watching a speaking session, try to schedule your push messages to the last couple minutes of the speaking session. Nobody likes to get interrupted during an interesting session by a speaker they’ve been waiting for so long to see, by pop ups on their phone screen.

3. Edit push settings easily & keep track of the amount of messages

Always keep track of your priorities! Know how many push messages you have already sent and keep a good amount of time between each. As experts in mobile app development in Toronto we know that nobody likes to get bombarded, even if they are ok to get updates. Another thing that’s important, it’s to make sure it is easy for your app users to edit the push settings: turn it on or off should be easy. Also, it’s important to make it easy for your app users to be able to turn the settings on or off easily.

4. 200 characters: be relevant!

iOS devices have a limit of 200 characters on each push notification. It is important to see how it looks in the CMS before sending it out and, if the message actually informs the user clearly.

5. Be personal

From the info gathered from the app download, try to send 1 or 2 personal messages to the attendee. After download & at the last day of the event, it’s a good idea to reward the user for using your app. Any rewards should have the person’s name in the notification.

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TheAppLabb Webinar Series – “How to Mobilize your Event & Take it to the Next Level?”

TheAppLabb Webinar Series presents a special segment for event planners!
The webinar highlights TheEventsApp and how the platform can accelerate your event. From Social Media Integration to Event Information, Attendee & Sponsors Listings, Leader Boards & much, much more…[/vc_column_text][vc_video link=”https://youtu.be/mxigHxU1HtE”][vc_column_text c_id=”.vc_1496155699718″]If you cannot watch the video, click here.
Presentation available on SlideShare.
To know more about TheEventsApp, click here.[/vc_column_text][/vc_column][/vc_row]