TheAppLabb Makes the 2021 List of Best Workplaces™ in Technology!

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]TheAppLabb is proud to announce that our organization has been named on the 2021 list of Best Workplaces in Technology.

We received this honour after a thorough and independent analysis conducted by Great Place to Work®.  The list is based on direct feedback from employees of the hundreds of organizations that were surveyed by Great Place to Work®. 

To be eligible for this list, organizations must be Great Place to Work- Certified™ in the past year and work primarily in the technology industry. Great Place to Work determined the BEST based on employee responses to their Trust Index Survey. The data has a 90% confidence and a plus or minus 5% margin of error.  

Kundan Joshi, CEO of TheAppLabb said “I am absolutely proud of our team at TheAppLabb.  Every day I am honored and humbled to work with these incredibly talented and creative individuals. I appreciate our team for maintaining a high standard of excellence, innovating to drive success for our customers, working together to take us to new heights, and always being agents of positive change.”

TheAppLabb is a leader in Strategy, Design and Development of Mobile Apps. TheAppLabb works with agencies, global brands and entrepreneurs by crafting innovative business solutions in the form of products, services and platforms. Over 14 years, TheAppLabb has worked with hundreds of businesses to launch more than 600 apps. Visit us at theapplabb.com or find us on LinkedIn at www.linkedin.com/company/theapplabb

Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, GPTW recognizes the world’s Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit us at www.greatplacetowork.ca or find us on Twitter at @GPTW_Canada.[/vc_column_text][/vc_column][/vc_row]

Discovering new business efficiencies through 5G technology

Discovering new business efficiencies through 5G technology

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]There are some exciting new technologies that will take center stage as 5G rolls out over the next few years. This is one of the reasons partners like TELUS are investing heavily in 5G technology to ensure that as consumer demand for internet-connected devices increases exponentially, they can continue to provide a dependable network to help consumers navigate their connected lives wherever they may be.

What you might not know is that some of the more interesting advancements will take place largely behind the scenes, like improvements to processes, efficiencies in supply chains and the development of fully connected cities aimed at improving the day-to-day lives of residents.

5G Driving Efficiencies Behind The Scenes

But what will enable these improvements and shifts in the way we navigate the world?

Three current mobile network technologies are becoming superpowered with the uptake of 5G, and with effective mobile app development will enable all the behind-the-scenes processes and efficiencies that will create a more personalized and connected experience for consumers.

Speed

Perhaps the biggest (and earliest) impact by 5G felt by the vast majority of consumers and businesses alike will be overall speed. Tech experts are predicting that 5G may have the ability to reach 10Gb/s which would be approximately 100-times better than 4G currently allows.

If we look at the example of downloading an HD movie, with 4G this would likely take 7-10 minutes while 5G will allow you to do the same thing in 4-40 seconds – a remarkable improvement.

Capacity

Capacity refers to the number of devices connected within a certain mobile tower vicinity and the network degradation that can occur when there are too many people connected in that area.

For example, imagine a busy urban neighborhood where thousands of people are all using connected devices such as smartwatches, digital home assistants, gaming devices, smart fridges, medical sensors and phones all in a concentrated area. With current capacity, depending on the number of people accessing the network, there is potential for people using these devices to experience issues with speed or quality as a direct result of reaching the capacity of the network in a given area. As more and more people switch to digital devices that are directly dependent on these networks, 5G will provide a much higher headroom for capacity and will be able to scale based on need and use.

Latency

A key measure of mobile network health is latency, which stands to be drastically enhanced by 5G. Latency is essentially the time it takes from when someone presses “Enter” in a search field to the time the results are displayed on their screen which is referred to more generally as overall responsiveness.

The folks at Digital Trends looked at how latency will change with 5G and how this will likely be the driving reason for wider adoption. Currently, 4G latency sits at around 50 milliseconds between when a user issues a command and when they get a response. 5G will reduce this to be about a one millisecond delay for task-critical applications (think of your smartwatch or other similar Internet of Things [IoT] use cases) and approximately four milliseconds for mobile broadband networks – a 10x improvement.

What do speed, capacity, and latency mean for business processes?

Let’s look at a few examples where 5G’s improvements to speed, capacity, and latency will have a massive impact behind the scenes.

Healthcare

During the pandemic, there were significant impacts to key industries like the medical profession. Due to safety concerns, doctors, nurses and surgeons suddenly had to radically change their operating model in order to accommodate the ongoing needs of their patients while strictly adhering to safety protocols to ensure both patients and front line workers remained safe.

With improved 5G connectivity across the board coupled with a new level of technology adoption with patients, there is now the opportunity to fully capitalize on the benefits that virtual care can bring without losing the relationship between patient and doctor that is so essential to holistic healthcare.

With the continuation of virtual care comes many benefits such as reduced exposure risk and wait times. Behind the scenes you will see a faster, more reliable and secure network connection overall, which will result in a variety of better, safer, more convenient experiences:

  • doctors seeing patients from the comfort of their homes
  • reduced wait times
  • patients missing less time at work
  • booking specialist appointments without having to travel to major centers
  • an overall decreased chance of exposure to other sick patients

The communication between specialists and family doctors will also be directly impacted as large files such as digital imaging and comprehensive test results sent back and forth digitally will take much less time and have a much smaller impact on the office bandwidth.

There are also significant benefits to healthcare professionals, such as reduced no-shows to appointments and cancellations, the ability to see more patients throughout the day and a reduction in overall costs of running their office.

Emergency care

The improvements do not just affect the behind-the-scenes activities of a doctor’s office, but also other key touchpoints such as EMT teams – and 5G technology will drive life-saving changes to emergency response care.

Ambulances will be fully connected vehicles providing video technology in the ambulances themselves to communicate in real-time with specialized doctors who can aid EMTs in providing in-transit care. The same can be said for body cameras to help assess patient needs in-field and provide doctor-guided life-saving care as they travel to hospitals. This could have a significant impact on patient outcomes overall.

Manufacturing

Manufacturing will also see significant improvements in overall processes and functionality as a direct result of 5G. Aside from significant improvements to tracking and IoT functionality, it’s interesting to look at some of the day-to-day improvements and efficiencies that you may not think about as part of warehouse automation.

The self-logging screwdriver

The team at Ericsson recently published a report looking at the more nuanced efficiencies to be found in a 5G connected warehouse. Let’s take for example a connected screwdriver. Currently, there are a number of machines that require regular manual maintenance, like tightening key machine components on a scheduled basis.

Up until now, employees must keep track of these daily or weekly maintenance tasks, such as tightening connections due to vibrations, by logging them onto sheets placed near the machines. This information is then entered by another employee into master log sheets that track maintenance across the warehouse.

5G will now accommodate smart tools such as screwdrivers that digitally record this regular maintenance and compile the digital records of this work centrally – a vast improvement in the efficiency of the process.

“The high-precision tools were fitted with real-time motion sensors that were attached to NB-IoT modules. The data runs via a cellular IoT network over the company’s private cloud and back-end systems, which make automatic calculations and intelligent analyses of the collected data.” The team at Ericsson predicts that this will likely result in cutting the amount of manual work by up to 50 percent.

Retail

We have certainly all read about the big consumer-facing changes coming to retail as a direct result of 5G connectivity, such as improved personalization, virtual try-on capabilities and the ability to implement contactless checkout processes using handheld point of sale devices. But there will also be big changes to some of the behind-the-scenes processes which will have a huge impact on cost reduction measures and overall efficiency, particularly as it relates to stock.

Managing inventory

The team at Deloitte recently published an article outlining some of the behind-the-scenes changes directly impacted by the improved connectivity of 5G technology. They cite the use case of retailers using smart cameras and sensors to provide real-time inventory and out-of-stock information to help retailers manage inventory across their brick-and-mortar stores.

By leveraging edge computing capabilities through which data is processed by the device or local computer itself, as opposed to being transmitted to a central data center, retail teams can find improved efficiencies such as planogram design and compliance across all of their stores, or roll out associate training with virtual reality (VR) and AR tools. Ultimately this means a fantastic in-store experience for both customers and retail store teams alike.

This technology and the use of tools like RFID (Radio Frequency Identification) tags and in-store sensors will allow centralized inventory management teams to track real-time out-of-stocks and sales across their stores that will directly impact shelf replenishment. The other key benefit afforded by these tags and tracking units individually is reducing shrink and loss at the store and inventory level.

Retail has always been an evolving industry, but consumers and industry experts will be looking to innovators in the space who are willing to take advantage of the huge opportunities presented by 5G connectivity to take the lead and develop the case studies needed to convince other retailers to follow.

The pandemic has certainly escalated the need for innovation in this space due to consumer demand for these improvements, and those retailers embracing, experimenting and innovating will undoubtedly be rewarded by consumer loyalty.

Smart Cities

Another key area where we will see a huge impact is how 5G will transform cities into “smart cities” using several key technologies to drive efficiency and improved resident experiences.

The city of Mississauga is currently piloting a multiple touchpoint smart city plan that will bring significant improvements across a number of key areas.

Perhaps the most important and significant is that 5G will allow the city to provide reliable, fast WiFi to all residents. With the onset of virtual learning models, virtual work and heavier reliance on home and public space WiFi for everything from gaming and entertainment to checking public transport schedules, this will be a huge benefit to all residents of Mississauga.

Smart waste management

Behind the scenes, there will also be important improvements that may not be seen by residents but will certainly have a direct impact on their daily lives. The city is piloting programs like smart waste management, in which receptacles have sensors that send notifications to city staff to let them know when they are full and need changing.

Over time, this can provide important information about resident use and the need for more receptacles to ensure the city remains clean and enjoyable for all residents using their outdoor spaces.

Smart traffic

City drivers will also reap the benefits of such programs as connected traffic lights that provide noticeable improvements in travel time and reduce overall emissions. This technology also extends to intelligent parking and contactless payment through a city-run app.

Smart light posts have the ability to measure air quality, provide outlets for electric vehicles and send notifications to emergency response teams in real-time.

5G enabled technology will also allow for the creation and deployment of real-time traffic strategies that adapt and provide insights, like rush hour traffic patterns, congestion information and help to ease construction frustration by providing real-time detour and avoidance information for residents.

By positioning themselves as innovators and early adopters of this technology, Mississauga is making itself an attractive location for like-minded organizations to set up shop and create employment opportunities and revenue sources for the city.

Looking forward

5G will certainly bring about several obvious changes in our day-to-day lives, but it is these advancements in the behind-the-scenes technology that will create the most sweeping changes. Consumers and industry analysts will be watching these emerging trends carefully and looking to industry innovators to set the standards for the future.

As Canadian consumers and businesses increase their use and dependency on IoT devices, AR/VR technology and mobile phone applications, providers like Telus will be working hard to ensure that they can continue to count on dependable connectivity to fuel these evolutions.

Whether it is a virtual visit to the doctor, improved processes and deep efficiencies in our factories and warehouses, a trip to your favourite retailer or simply the joy of easily parking in a smart city, it is exciting to see these innovations that 5G will escalate in our daily lives.

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TheAppLabb is a leader in the strategy, design and development of mobile apps.  We work with global brands across a number of industries to create innovative and user centric business solutions and app experiences.  Have an idea? Tell us about it.

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Mobile Innovations in Retail

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]According to Criteo‘s Global Commerce Review, in-app transactions grow 22% year over year. In most world regions, mobile now accounts for more than 50% of online transactions, and in-app sales dominate. The rise of app adoption comes down to the superior experience it offers. Mobile-first interface, fast loading, secured checkout and easy access from the home screen are among the reasons why shoppers prefer mobile apps.

While the pandemic has forced retailers to adapt to a new way of shopping in the short term, it is also fueling a wider innovation mindset to allow retailers to not only embrace the changes demanded by consumers but also to invest heavily in innovation and technology to grow their business in the long term.

The great news for Canadian businesses is that mobile app development companies in Toronto and platforms like mobile apps are offering retailers the opportunity to put their brands directly into their customers pockets and leverage new technology to create exceptional experiences that help them stand out and win customer loyalty.

In most world regions, mobile now accounts for more than 50% of online transactions, and in-app sales dominate.

Top Trends In Retail

Here are some of the top trends in retailer mobile apps and the retail players who are investing heavily in a digital-first strategy and winning big.

One of the biggest changes brought on by the pandemic is click-and-collect shopping which allows customers to use their mobile devices to shop from the comfort of their homes and pick up their purchases at a brick-and-mortar location nearby. At the beginning of the pandemic, this tended to be a bit of a clunky process which involved customers only having a limited inventory available through a mobile app and needing to phone the in-store team to let them know they are outside in a designated parking spot. As time went on, some retailers looked to make huge improvements to this process and the overall customer experience of click and collect shopping.

Target is one of the retailers leading the way in making this a more seamless experience for their customers by leveraging the mobile app for an end-to-end great experience. Target customers are able to use the existing Target app (no need for an additional download) to access the full catalogue of products, place their order seamlessly and once they arrive at the store, the app leverages location technology to automatically check customers in and alert in-store delivery teams. Download-Free-Report-on-Mobile-Innovation-for-Retailers

Nordstrom is another retailer using similar technology to make click-and-collect seamless by adding a one-click button upon arrival which alerts the in-store team and requires very little action from the customer to complete their order pick-up. Both retailers are demonstrating a commitment to creating seamless customer experiences and customer-first digital experiences that lead to repeat business and customer loyalty across the board.

By keeping the customer top of mind in designing their experiences, they make it extremely easy for customers to shop, regardless of their choice of delivery whether it is shipped to home, shipped to a store near them or shopping inside the store with an augmented digital experience.

Mobile apps are also playing a huge part in improving the overall in-store experience as well. When retailers set out to create empathetic digital experiences that are led by customer needs and a desire to create a more seamless experience overall, the result is a repeat customer base that is loyal to the brand.

Wayfinding is one of the top features leveraged by a mobile app in store by assisting customers to confirm the in-stock status and then find items exactly where they are in store. The team at Home Depot are leveraging technology that allows customers to search either with a text or a photo, check the in-stock status of that item and get directions to the exact location of the item on the store shelves.

Walmart is also experimenting with enabling customers to check out as they shop throughout the store by using their mobile devices. The customers simply need to scan the items with their phones as they place them in the cart and then scan a code when they are done and it allows them to pay and check out autonomously. The app even provides a handy running total and a confirmation of the price of each item so customers can easily track spending and shop safely and easily in a completely contactless shopping environment.

Prefer to shop from home and pick up at the store or arrange for delivery instead? The app offers this functionality to ensure that customers are able to shop how they want to whether it is in-store or from home. It even offers the ability for customers to scan empty bottles and packages from home and add them directly to their cart which is both easy and efficient for re-ordering favourite products. These frictionless experiences are a fast pass to customer loyalty and repeat purchases over time.

Customers are not the only ones benefiting from this investment in mobile technology. The folks at The Gap have created an app they are calling Stock on Shelf which lets their in-store team know when items have low inventory on the floor and allows them access to the backroom inventory levels directly from their mobile devices.

Create Safe, Contactless Shopping Experiences

Mobile technology is also creating safer in-store experiences during the pandemic for both employees and customers by allowing store teams to use mobile devices and mobile apps to track customer counts even when there are multiple entrances.

The supermarket chain Asda in the UK is using mobile app technology to allow customers to “get in line” virtually and the app notifies them when it is their turn to enter the store or check out with their purchases. There are also a number of retail locations using this technology to allow customers to safely wait in their cars until it is their turn to enter the store which creates a much safer shopping experience for both customers and employees alike.

Another way that retail teams are leveraging mobile technology to create customer loyalty is through in-app couponing and location-specific offers. Target, Ralph Lauren and Subway are using mobile apps to notify customers of relevant and personalized offers as well as any ongoing and new promotions at their preferred location.

Create Aspirational Experiences

woman-using-lowes-vr-technology
A woman uses Lowe’s VR Technology.

The team at Lowes is investing deeply in new technology and is leveraging Virtual Reality to create transformational experiences. Customers are able to use the Lowes Holoroom mobile app and VR to virtually build out their home improvement projects such as deciding on tiles, paint colours, flooring and even appliances.

The app even goes one step further by allowing customers to virtually immerse themselves in their planning. Through a VR headset and controllers in each hand, customers are given step-by-step instructions and a simulation that walks the users through each step along the DIY process.

Migors, a Swiss supermarket chain, is allowing customers to use VR to create a virtual in-store shopping experience. Customers can scan any product in the store and instantly see customer ratings and reviews of a product, see full product information including nutrition info and even recipes and uses.

Must Haves For Building Customer-Centric Digital Experiences

The best thing about these retail examples is that they are demonstrating a deep commitment to building empathetic experiences that deliver on solving key customer pain points and strive to make their mobile app a seamless and value add experience for their customers. As a direct result of these early investments in digital-first customer experiences, they are now uniquely positioned to gain valuable insights into their customers’ needs and search data, their shopping and purchase behavior and turn these insights into actionable plans for improvement or net new experiences within their mobile app.

The team at Forbes recently published some key considerations for those looking to build exceptional mobile app experiences.

  1. Be Customer-Centric – in order to build empathetic digital experiences, store teams and development teams need to put themselves directly in their customers’ shoes. Think about each step of the customer journey and build experiences that solve for everyday pain points and create a seamless experience end to end. Ask your most loyal customers often and throughout the process by testing the new experiences and getting direct feedback from the folks who are already brand loyal. Remember, it is not about what you think customers need but what they actually need – there is a difference.
  2. Accuracy Is Key – your data must be accurate and current at all times. One of the biggest frustrations for customers is taking the time to check inventory status or in-stock status through a mobile app only to find that once they arrive at the store location, this data is incorrect. Your teams need to find a way to incorporate real-time and up-to-date inventory data at all times and through all customer touchpoints.
  3. User Experience is Everything – incorporate only those features that customers absolutely need and that are integral to creating a seamless experience. If you have an existing app, incorporate these value add features into your existing app eliminating the need for customers to download an additional app.
  4. Send Offers and Notifications Directly Through Your App – be proactive in helping your customers throughout the building process. Ensure they have step-by-step updates on all of their orders so they know exactly what is happening with their order without having to call or email store teams. Keep them apprised of all current promotions and offers by sending notifications directly through the app. Use their past purchases and shopping behaviour to create personalized and contextual offers to drive repeat business and higher basket sizes overall.

A digital-first retail strategy is no longer a nice to have but has become a must-have due to customer demand, competitor investment in these strategies and an overall increase in technological literacy brought on by the pandemic. The wide adoption of mobile phones in everyday use cases across a wide range of customers means that retailers now have a direct line to their customers through their phones.

When retailers put themselves directly in the shoes of their customers and employees and seek to reduce friction, and create aspirational experiences, they will be rewarded with brand loyalty, employee loyalty and an overall increase in revenue as a direct result.

Technological innovations and access to incredible data mean that there has never been a better time to make the shift (and the investment) in a digital-first retail strategy that will give you the foundation you need to innovate, adapt and evolve for the future.

Want to know more about how you can take the first steps in your digital-first innovation journey? Our team would be happy to book a call and help you get started. Contact us here or email us at info@theapplabb.com.

Sources:
https://risnews.com/innovative-mobile-apps-retail
https://www.insidenetwork.com/10-mobile-apps-that-are-changing-the-retail-landscape/
https://www.lowesinnovationlabs.com/holoroomhowto
https://www.forbes.com/sites/blakemorgan/2020/09/17/how-retailers-use-mobile-apps-to-improve-the-pandemic-shopping-experiences/?sh=6c641aa73372
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