Author: TheAppLabb

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Google Economic Impact Report Highlights The Power Of The Web

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There’s absolutely no question that the internet is one of the greatest driving forces of our economy. The digitization of education, employment offerings, business communications and product development has helped to level the playing field for all Canadians to participate. TheAppLabb is honoured to be included in Google’s Economic Impact report on how Google’s suite of services enables businesses to create, collaborate and scale.

 

Kundan Joshi initially studied engineering before opening his eyes to the disruptive potential of mobile technology. This foresight has come to fruition with the enormous success of app-based businesses that looked at the market landscape and used technology to mould it to their advantage. Joshi founded TheAppLabb to assist businesses develop an innovation route for their own operations. The union of technical prowess, strategy and customer-centrism has allowed TheAppLabb to grow to a global app company with expertise in a broad range of emerging technologies.

 

Google products have helped Canadian businesses generate 10.4 billion dollars of economic activity for the year 2017. Google’s simple interface, ease of use and collaboration focused structure give businesses powerful tools to create and store their assets. In Ontario and Canada-wide, local businesses wouldn’t be the same without the backbone of Google.

 

The whole report, created by Deloitte, can be found here.

TheAppLabb is honoured to be featured alongside prominent Canadian businesses such as Skip The Dishes, Shopify and Wealthsimple. Google will continue to be an important business partner for years to come, helping Canadian businesses large and small to operate at the highest possible standard.

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Mixed Reality Is The New Reality

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Magic Leap’s One glasses have been released and are available only to mobile app developers. These mixed reality glasses are some of the best in their field, a field which still has plenty of room to grow.

What sets Magic Leap’s new glasses apart is their ability to seamlessly weave reality with virtual additions. The image quality is superior, and the glasses can achieve complex layering effects. They can project 3D images the wearer can interact with. The reviews are excellent, which is saying a lot considering the major marketing effort and hype around the glasses prior to their release.

The Magic Leap One glasses have thankfully lived up to their buzz in terms of functionality, but there’s still the challenge of developing user cases. Some people have been resistant to the idea of wearing a headset in order to experience mixed reality, saying the technology felt clunky, didn’t give good visuals and even induced nausea. Now that mixed reality is such good quality and publicly embraced, companies and developers are able to see the potential of this coming of age technology.

The Magic Leap weighs only 325 grams, or just under one pound. For the most part the virtual elements the glasses project into the real world are clear, crisp and layerable within their surroundings. Today the One glasses start being shipped to artists, creators and developers in select areas for a price of $2,295.

The idea behind first releasing this device to those able to develop over it is that the surge of enthusiasm and creativity will allow the device to flourish in an organic way. The Magic One glasses are a blank canvas. There’s plenty of power in these small, lightweight glasses, but making them mainstream means inventing uses that people can’t get enough of. There may be plenty of practical, pragmatic business uses for mixed reality, but Magic Leap wants their focus to be on creating an awe-inspiring world with digital elements. By first releasing their glasses to creators they’re paying homage to this group of inspired individuals who will appreciate this product most and will have the greatest impact in shaping its future.

Mixed reality is one of the most hotly anticipated technologies to hit the market. Graphics are now so realistic and the headsets are so refined that user experience is much more pleasant. Evangelists behind mixed reality are hoping that headsets will replace smartphones, giving the user a panoramic and immersive view of their technological tools. Imagine all the features of your phone layered in front of you, allowing you to stand upright and interface with your information and entertainment in a multitude of new ways. Today the technology is just emerging. In years it may radically alter the way we live, a new generation of mobile technology.

 

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Chatbots: Your New Travel Agent

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By introducing chatbots in mobile apps to the travel industry, they can take on the role as a convenient guide. Ultimately, travel bots can improve the company outlook by delivering automated responses and performing everyday tasks. Additionally, they can handle a bombardment of phone calls pertaining to booking arrangements or travel inquiries. Travel bots can deliver optimal results for not only airlines but for hotel companies by tackling these demands:

How Can a Travel Chatbot Deliver Optimal Results?

●      Meets the needs of the traveller in terms of e-booking the ticket, searching and comparing fares, and viewing confirmation of the ticket purchase.

●      Being able to save searches pertaining to round-trips, one-way, or multi-city.

●      The ability to view flight details including flight fare, flight duration, departure and arrival time, as well as in-flight experiences.

●      Show comparisons of airlines, flight duration, and price.

●      Integrate payment and confirming the payment.

●      Accommodate travelers with hotel bookings and room pricing which add on the enriching experience of a travelbot.

●      Offers multilingual language for international travellers, therefore removing the barriers between the user and the interface. This feature will allow hotels and airlines communicate travellers in a clear and efficient manner.

●      Provides answers to frequently asked questions such as facilities, permitting pets in hotel rooms, or vacancy.

2 online travel agencies that are already implementing chatbots:

Expedia.com recently created its Facebook Messenger bot. The bot is designed to search and book hotels for travelers. Customers just enter their destination, travel dates and the number of nights. The bot then provides five possible options which all can be viewed inside the Facebook Messenger app. Users can then choose and confirm their booking all in the Messenger app.

Skyscanner like Expedia also has a Facebook Messenger bot. The bot is programmed to search and book flights. Customers enter their start point and destination and are provided with the cheapest fares available. From there travelers can click on the one they want to confirm, and will be taken out of Messenger and into the Skyscanner site to complete their booking.

Online travel agencies have now become the standard of the travel industry. Travel agents are slowly diminishing as customers have access to more information than ever before. However, many customers still prefer the human interaction and someone to talk to if they have questions or concerns. Now, chatbots can provide that service for which online travel agencies have been lacking by providing help similar to a travel agent’s and still reducing costs by actually having these agents on payroll.

The travel industry will be undergoing a major shift in customer experience with the introduction of chatbots. But with the help existing messaging app platforms, Airlines and travel agencies will be able to reach out to more customers and provide an exquisite user experience.

TheAppLabb‘s white-label platform TheTravelApp is an ideal solution for travel agencies. As leaders of innovation and technology, we are here to help you maximize your business!

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