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Artificial intelligence is on the tip of most CEO’s tongues as businesses race to maximize this technology. 62% of enterprises in 2018 have already implemented AI. Companies can’t afford to be without it, but what exactly is AI and how does it deliver results?
Artificial intelligence is an umbrella term for a machine capable of performing automated tasks. General intelligence like that of a human is still out of reach for AI programs, but there’s still tremendous value in it’s ability to process and filter enormous data sets. When it comes to getting to know your customers’ habits, this information is invaluable.
AI powered apps are especially useful to businesses because of the sheer amount of activity the average smartphone performs on a daily basis. This means there is plenty of information to be gathered and analyzed, translating into an improved customer experience and optimized revenue.
Equipping your mobile app with artificial intelligence gives you tools for automation, data analysis and user personalization. We break down the main use cases for AI in mobile applications, illuminating the very real present day benefits of this futuristically named technology:
1) Automated Reasoning – Solving Problems With Logic
The advantage of computers is that they can be programmed to follow rules of logic. This makes for consistent processes and outcomes for each and every user of the app. It also allows for methodical problem solving.
The field of automated reasoning is a subject of much fascination for roboticists, computer scientists and philosophers. In the context of your app, automated reasoning standardizes the user experience and makes it so users can find solutions to problems with no human help required.
2) Tailored Recommendations
One of the best benefits of artificial intelligence for businesses, artificial intelligence learns about your customers and can recommend products or content they’re most likely to enjoy and engage with. This can drive revenue for your retail app, encouraging shoppers to add another item for their basket if it suits them perfectly. AI derived, tailored recommendations are the backbone for sites like Netflix and Amazon, whose cutting-edge algorithms quickly learn about it’s users and feed them suggestions that keep them coming back.
3) Voice Assistance
Voice assistance is one of the hottest trends in tech, projected to be a paradigm shift for conversational interface. 20% of all Google searches are performed by voice, and voice assistants such as Siri, Alexa and Cortana are already ubiquitous.
Enabling your app with voice assistance AI puts it at the forefront of UX, or User Experience. Voice assistance AI is also better able to register emotion and tonality in the words of it’s users, which is an advantage over textual conversational AI.
4) Chatbots and Customer Service AI
All AI improves customer service, but few branches of AI have such an active role as conversational chatbots. Chatbots give the app user instantaneous access to “support staff”, answering user queries within the scope of it’s understanding. Night or day, wherever the user happens to be, they can interact with a chatbot quickly and easily rather than waiting indefinitely on hold for a human rep. This type of automation helps businesses scale while offering the same quality of service to their customers.
5) Image Recognition
Image recognition AI is gaining ground with apps such as Prisma and Nantmobile. Advanced neural networks are able to scan an image, identifying shapes and signifiers and piecing them together to identify what it’s looking at. Since the web is such a visual medium, image recognition AI will be greatly influential as it continues to find uses.
6) Advanced Analytics
One of the most valuable AI business tools is in-depth analytics insights. AI can process and filter extremely large data sets in minutes, the kind of clerical work that would take a human weeks to do. AI is then able to analyze the data and find patterns, make groupings and display results in a boiled-down form. Much of the buzz around AI centres on the escalation of data processing. Analytics are essential for revealing what’s working and what’s not on your mobile app. The greater the insights you have, the better positioned you are to create a product that is valuable to your users.
7) Unique Branding Possibilities
Big brands are seizing AI as a way to delight customers and differentiate themselves. With the advanced computing power of AI comes unlimited possibilities for creative usage. Procter & Gamble have developed an AI powered “Skin Advisor” app that analyzes users selfies and recommends a personalized skincare regimen for them. Furniture stores are creating apps that take stock of the user’s home and gives projections of what a new sofa, table or chair would look like in their space. Snapchat uses speech-recognition AI to notice when users say simple words like “hi”, “yes” and “love”, triggering special effects to emphasize the statement. AI can be used in any number of ways to add quirky or useful features to your app, making it stand out in the crowd.
8) Technology That Teaches Itself
One of the best things about artificial intelligence is it’s ability to learn from it’s own performance and make self improvements. This known as machine learning. Computers are able to analyze data and learn over time in an autonomous fashion. This has some people freaked out by the prospect of super-intelligent AI, but enthusiasts are excited for the knowledge breakthroughs that are already taking place.
Machine learning in mobile applications means that your app will only get better as time goes on, becoming more in tune with user habits and efficient at providing them what they’re looking for. Machine learning is so effective that self-taught computers are able to defeat human grand masters at games of strategy such as chess, Go and poker. You want your mobile app to be a step ahead so it can always be in the position of guiding the user, and not the other way around.
Intelligent apps are already transforming how we communicate, design, socialize, do business and get around in the world. The apps that cause a sensation are the ones that offer the best, most personalized and fluid experience to the end user. To remain at the forefront of the highly competitive app industry it’s essential to implement targeted AI for the wealth of features and insights it provides. Artificial intelligence isn’t something to be feared; it’s a tool that every business should learn how to harness.
A great user experience requires a strategy that considers every detail. If you’re looking to build an intelligent app that will make a mark in your industry, contact our mobile app development company in Toronto. Contact TheAppLabb at (416) 745-3164 or visit our contact page here.
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