6 Ways Retailers Can Raise the Bar for Mobile Customer Experience

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[/vc_column_text][vc_column_text]Of all the channels available to customers today, mobile is stealing the show. Retail brands that stay on top of mobile growth trends will be able to peel away from the pack — and take a larger slice of the estimated $3.56 trillion in mobile commerce spend. Download our free eBook for actionable insights into the latest trends in mobile retail experience.[/vc_column_text][ivan_button link=”#signup” size=”large” border_r=”round” style=”outline” align=”to-left” c_id=”.vc_1629902487061″ el_class=”hover-color1″]Free Download[/ivan_button][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” width=”full” p_top=”12%” css=”.vc_custom_1502464110299{margin-bottom: -45px !important;padding-top: 80px !important;padding-bottom: 80px !important;}” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text c_id=”.vc_1502388093824″ css=”.vc_custom_1620844060616{padding-bottom: 2% !important;}”]

SEE WHAT’S INSIDE

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A Plan for the Future, Today

Between massive digital transformation and a global pandemic so much has changed in the retail industry lately that it can be hard to keep up with it all. That’s why we’ve done the heaving lifting for you and put together this guide to highlight:

information from the latest guides, industry-wide data, and case studies on retailers
knowledge that we’ve learned in the trenches by building over 600 apps in the last decade
six areas that you can focus on to stay in step with the next evolution of mobile-forward retail

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Measuring Mobile Success with KPIs

Just like other areas of your business, KPIs – those metrics that are most important for success – are a must-have for your mobile experience. This guide will help you see:

KPI’s you can use to measure success across different areas of your customer journey
how KPI’s overlap to connect different departments within your business to a common data story
different ways you can measure performance to make sure you are delivering on your promise to customers

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” p_top=”2%”][vc_column_inner enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/2″ column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1629402705150{margin-top: 10px !important;padding-top: 2% !important;}”]

Actionable Takeaways for Implementation

As they say, knowing is only half the battle which is why we’ve outlined actionable takeaways that highlight concrete steps you can take to apply these trends to your own mobile app. You’ll learn:

specific ways you can fill gaps in your in-store shopping experience
common mobile experience failures (the kind that can cost you a sale) and how to fix them
3 ways to use personalization to capture – and hold onto – limited customer attention

[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/2″ column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”20310″ alignment=”center” animation=”Fade In From Right” border_radius=”none” box_shadow=”small_depth” max_width=”100%”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”top” bg_color=”#545454″ scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” anchor=”signup” width=”full” p_top=”5px” p_bottom=”0″ m_top=”0″ m_bottom=”0″ css=”.vc_custom_1503508497086{padding-bottom: 10% !important;}” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” top_margin=”50″ bottom_margin=”50″ width=”1/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”WHAT YOU’LL LEARN” font_container=”tag:h3|text_align:left|color:%23ffffff” google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text c_id=”.vc_1510585364080″ el_id=”benefit_textblocktop”]Regardless of where you are in your mobile app journey, this eBook will be your guide to understanding the trends dominating the retail app industry. You’ll learn about:

capitalizing on trends in the market to meet customers in a way that matters to them
defining the right metrics for each job-to-be-done in your mobile app
identifying specific app-forward ideas that you roll into your existing app or build into a brand new one

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DOWNLOAD YOUR FREE EBOOK

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TheAppLabb

TheAppLabb is a leader in Strategy, Design and Development of Mobile Apps. We assist agencies, global brands and entrepreneurs by crafting innovative business solutions in the form of products, services and platforms.

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